The message you intend sending should determine the size, the paper weight, cost/ budget, quantities and not forgetting the printer we will select on your behalf. Why is the paper size important? Because, once understood, minimizing the amount of wasted space on a sheet and maximising the print coverage will save costs.
Different Paper Sizes:
The Paper sizes above are termed the international paper standard ISO 216. It is based on the aspect ratio of the square root of 2. Or put simply, the paper is halved lengthways.
Eg. An A4 sheet of paper folded in half is A5. Therefore A4 gives you 2 x A5’s.
An A3 sheet folded in half will give you an A4. Fold that in half again and it is A5. Therefore A3 gives you 4 x A5’s. Most digital printers print up to A3. Most Litho printers have either an A1 machine or an A2 machine. Therefore when we look at a common product like an A5 flyer (210 x 148 mm) –
If we use a printer that takes a print size paper of A2 we will get eight A5 flyers on one sheet.
If we use a printer that takes a print size paper of A1 (610 x 860 mm) we will get sixteen A5 flyers on one sheet.
Depending on the quantities required the choice of printer size will determine the price. In other words if you required 100,000 flyers it would be more cost effective to use the A1 printer - you would have a shorter print run because more flyers can be fitted on the bigger paper sheet. The same quantity of ink will be used. The same quantity of paper will be used (bigger sheets, but half the number still equals the same area of paper). LESS TIME printing. LESS TIME = LESS MONEY = MONEY SAVED BY YOU.
PAPER WEIGHT (measured in grams per square metre (gsm)
With brochures & magazines there are a multiple of acceptable choices from the A6 to A4;
Besides paper weights there is a large variations of paper types which we will advise you depending on the application and budget.
Why is the paper size important? Because, once understood, minimizing the amount of wasted space on a sheet and maximising the print coverage will save costs.