African Indawo Print Checklist

When you need to create/design, print a document or brief a designer whether it is for a flyer, point of sale material, presentation folders, brochure or magazine, listed below is a quick check list, many of the items are optional you must decide which are appropriate;

• The quantity required.
  
  
• The size of the product .(A3, A4, A5, etc. as per the paper size )
  
  
• The number of pages if the product is a magazine or brochure. (remember 1 piece of paper equals
  2 pages in printing terminology when printed on both sides)
  
  
• The paper weight
  
  
• Name of location, Business or Organization.
  
  
• Address.
  
  
• Phone number.
  
  
• Fax number.
  
  
• Email address.
  
  
• Headline that creates curiosity, states a major benefit, or entices the reader to open and read
  your brochure.
  
  
• Headline that states the name of the Product, Project or Described Process.
  
  
• Subheads.
  
  
• Short, easy to red blocks of tex.
  
  
• List, charts.
  
  
• Key benefits .(2 or 3)
  
  
• Features.
  
  
• Instructions, steps, parts. (for a procedure to assemble a product, etc.)
  
  
• Biography. (of business owner, key members of the organization, offices, etc.)
  
  
• Mission Statement.
  
  
• History.
  
  
• Logo.
  
  
• Graphics image. (s) (including purely decorative elements)
  
  
• Photographs of products, place, people.
  
  
• Diagram, flow chart
  
  
• Map.
  
  
• Call to action. (What you want the reader to do: call, visit, fill out a form etc.)